Performance marketing is a type of online marketing where advertisers pay for specific actions taken by users, such as clicks, leads, sales, or other desired actions. Unlike traditional forms of advertising where advertisers pay for ad placement, performance marketing focuses on paying for actual performance or results.
Performance marketing campaigns are often highly targeted and measurable, allowing advertisers to track and optimize their campaigns for maximum effectiveness. This type of marketing is commonly used in affiliate marketing, search engine marketing, social media advertising, and email marketing. The ultimate goal of performance marketing is to drive a measurable return on investment (ROI) for advertisers.